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Sattuz

Healthy, instant sattu-based drinks made for modern lifestyles.

E-Commerce FMCG Food & Beverage
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Key Details

Founded: 2018

Location: Madhubani / Patna, Bihar, India

Founder(s): Sachin Kumar

Website: https://www.sattuz.in/

Funding: Indian Angel Network, backing from IIM Calcutta Innovation Park

About Sattuz

Sattuz is a Bihar-based food startup on a mission to take the traditional Indian superdrink sattu to a global audience. Founded by Sachin Kumar in 2018, Sattuz reimagines sattu — a roasted gram and barley powder known for its cooling, energy-boosting properties — into a modern, ready-to-mix beverage that’s nutritious, vegan, caffeine-free, and affordable.

Each Sattuz sachet is hygienically packed and designed for convenience, catering to the health-conscious urban consumer. Available in flavors like Sweet, Jaljeera, and Chocolate, Sattuz offers a natural alternative to sugary soft drinks and carbonated beverages. The brand has also expanded its offerings to include travel packs, shakers, and ready-to-cook mixes like litti stuffing.

Teams

Sachin Kumar

Sachin Kumar

Founder & CEO

Mumbai-returnee and MBA graduate who launched Sattuz to revive Bihar’s sattu tradition as a modern superfood brand.

FAQs

What is Sattuz?
A ready-to-mix sattu drink mix from Bihar, vegan, gluten-free, preservative-free, and available in flavours like Jal‑Jeera, Sweet, and Chocolate.
Why choose Sattuz over carbonated drinks?
It's made with roasted gram/barley, offering high protein, fibre, iron, and natural hydration—without caffeine or artificial additives.
Where is Sattuz available?
Available online via their website and major marketplaces; also stocked in retail stores across India.
What are their recent products?
They’ve introduced shaker packs, litti stuffing mixes, and plan future launches like sattu paratha and ready-to-eat litti packets.
How has Sattuz grown financially?
It scaled from initial tests in Bihar to ~₹1.2 crore revenue in FY23, with a target of ₹2 crore by FY24, backed by angel investment and growth grants.